Hopcave
Hopcave is the creation of Filipe Palma Feres — a craft beer personality with a growing international community of fans, engaged through social media, live tastings and a genuine talent for spotting remarkable producers.
When he came to me for a brand, we started — of course — over a beer, and his dream image took form quickly. His heritage, born in South Africa and raised in Chile, gave us plenty of iconography to draw from. The final mark reflects exactly that: his past, in both form and color.
A brand identity for craft beer personality Filipe Palma Feres, rooted in his South African and Chilean heritage.
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Brand discovery
Met with Feres to understand his personality, his community and what he wanted Hopcave to become.
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Cultural iconography
Drew inspiration from his dual heritage to develop a visual language grounded in personal history and geographic identity.
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Community context
Designed to support his international audience of craft beer fans and the in-person live tasting events at which he brings well-deserved recognition to wildly creative craft beer producers.
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Logo design
Created a final mark that embodies his past in both form and color palette.
